Search This Blog

Tuesday 26 October 2010

The True Sense of Adsense - The Real tips and Tricks maintain high eCPM

The True Sense of Adsense - The Real tips and Tricks maintain high eCPM By

I found that there is no people could actually explain how to get a good eCPM. Some say increase your traffic of your site, and there is a silly post that removing your pud-ID when the eCPM is low! In my opinion, those are useless tips.



For the traffic matter, it is actually every adsense client's major problem. Unless your site has new interesting content everyday, otherwise, it is very hard to keep increasing the traffic all the time.

For the one about remove the pub-ID from the code, I do not know if it is true since I have never tired, of course, it is a pretty big project to remove every page's pub-ID from the ADsense code. Also, it is not effective for adsense user could earn for only every another day.

For those basic knowledge, such as using match colour, using good scale layout and filtering your ADs, i am not going to talk about here, since I believe those are common sense to every Adsense user.

Adsense is a very smart real-time system, it controls what ADs are going to show in your site. The major factor of eCPM that no one is talking about is "link" matter. Both link-in and link-out determine your eCPM. You need to know that the site you linking out or in is "google friendly" or not. For example, sites of micro$oft and f@cebook are not Google friendly sites. Linking to them will lower your eCPM. Even your drive people to your site from them, those vistors will show low value ADs.

On the other hand, linking to youtube.com and blogger.com could maintain a high eCPM. The easilest way to find out if the site is Google friendly is checking out if they are using a google search engine for their site. Clicking your own AD by mistake would seriously effect your eCPM.

Hope this post could tell you some sense of the adsense system.


Jerry Blogger


Monday 25 October 2010

‘Tis the season for placement targeting: Display advertising - Inside AdSense

‘Tis the season for placement targeting: Display advertising - Inside AdSense

The new AdSense interface offers features such as more detailed reports with graphs and the ability to complete common actions in bulk. Fill out our interest form, and we may be able to include you in the beta test of the new interface.
‘Tis the season for placement targeting: Display advertising

Monday, October 25, 2010 | 8:25:00 AM

Labels: Placement Targeting


Over the past several weeks, we’ve given you tips about how to take advantage of placement targeting as advertiser spend increases during the holiday season. In this final post of our “‘Tis the season for placement targeting” series, we’ll take a step back to talk about a popular topic that's generated buzz around Google and the online advertising industry: display advertising. This is especially relevant to this series, as the goal of placement targeting is to offer premium space to advertisers so they can effectively reach their audiences. And these days, when you're talking about premium space, you're usually talking about space that's devoted to display ads.

Advertising on Google started out with four lines of text. In addition to the original text ads, you’re probably familiar with the image, video, and rich media ads we now offer. Did you know that, other than ads shown with search results, more than 40 percent of the ads that we show are now non-text ads? More and more advertisers are creating display ad campaigns as an interactive and engaging means to reach users. To take full advantage of these ads, refer to our last post on enabling ad units to show text and image ads.

Display advertising is a big area of focus for Google. We believe that the new technology we’re developing to make display advertising work better will help to grow the display advertising pie for all publishers, by orders of magnitude. We shouldn’t be asking how publishers can make another 5 or 10 percent out of display advertising in the next few years. We should be looking at how the industry can double or triple in size.

To learn more about Google’s position on display advertising and the steps we’re taking to push the thinking to the next level, read our recent blog post on the Official Google Blog.

This wraps up our “‘Tis the Season for placement targeting” series. We hope you learned a bit more about the impact of placement targeting and how you can take advantage of this feature to earn more from your online content

Wednesday 15 September 2010

Google Adsense preview tool tutorial


Installing the preview tool

First of all, this tool only could be used in IE.
The preview tool is available in all active AdSense languages. Installing the tool is easy, and only takes a few minutes. To install it, you'll need to add a registry file to your Windows system, by following the instructions below.
By installing and/or using the AdSense Preview Tool, you agree to abide by the Google Toolbar Terms of Use (which can be found at http://toolbar.google.com/terms) as if such terms applied to the AdSense Preview Tool and Google's advertising services.  Notwithstanding the Terms of Use, you agree to use the AdSense Preview Tool solely to manage your AdSense account or as part of a good faith evaluation of the AdSense program to help you determine whether to enroll as an AdSense publisher.  You may not use the AdSense Preview Tool in any manner that could damage, disable, overburden, or impair any Google services.
To install:
  1. Download the .reg file
    AdSense Preview Tool
  2. Double-click the file from your desktop. A confirmation window will appear - click Yes to continue. The registry update will self-install.
  3. Restart Internet Explorer by closing all open IE windows.
That's it! Clicking the right mouse button from any webpage will open your context menu - select Google AdSense Preview Tool from the menu to launch the preview tool. Please do not click from within the ad format itself, or relevant ads will not appear within the preview tool.
To uninstall:
  1. Download the .reg file AdSense Preview Tool Uninstaller
  2. Double-click the file from your desktop. A confirmation window will appear - click Yes to continue. All preview tool files will be deleted from your system.
  3. Restart Internet Explorer by closing all open IE windows.
  4. You can delete the downloaded .reg file from your desktop.
If you'd prefer to manually uninstall the preview tool from your system, it's as simple as deleting the preview tool entry from your registry:
  1. From your Start menu, select Run...
  2. Type regedit into the text field and click OK. The Registry Editor window will open.
  3. Browse to the following folder: \HKEY_CURRENT_USER\Software\Microsoft\Internet Explorer\MenuExt\
  4. Within the MenuExt folder, right-click the Google AdSense Preview Tool folder and select Delete . Click Yes to confirm.
  5. Close the Registry Editor and restart Internet Explorer by closing all open browser windows.
Jerry Blogger. Google Adsense preview tool tutorial [Internet]. Version 2. Knol. 2010 Aug 30. Available from: http://knol.google.com/k/jerry-blogger/google-adsense-preview-tool-tutorial/t4jlsgj6nyt4/29.

Thursday 2 September 2010